为网络写作
"这里有一些小技巧可以让你在网络上写得很好. 如果你知道如何写作， 你已经成功了95%."
Content Writing
Web writing is totally different to writing for printed matter. We tend to 扫描网上的内容 hunting for the information we're after, as opposed to reading word-for-word. As a result of this, there are certain guidelines you should be sure to follow when writing 您的网站的副本:
1. 使用清晰简单的语言
Reading from computer screens is tiring for the eyes and about 25% slower than reading 来自印刷品.
Some techniques 使用简单明了的语言包括:
- 避免使用俚语或行话
- 尽可能使用简短的单词
- Avoid complex sentence structures - Try to include just one idea or concept per sentence
- Use active ahead of passive words - ‘We won the award’ is shorter and easier to comprehend 而不是“这个奖是我们赢得的”。
2. 把每段话限制在一个观点上
If you assign just one idea to each paragraph site visitors can:
- 轻松浏览每一段
- 找出这段话的大意
- 然后进入下一段
All this and without fear that they'll be skipping over important information, because they will already know roughly what the paragraph is about.
Limiting each paragraph to just one idea is especially effective when combined with 前加载段落内容.
3. Front-load content
前装内容方式 把结论放在首位，然后是“什么”、“如何”、“何地”、“何时”和“为什么”. 每段的第一行 should contain the conclusion for that paragraph, so site visitors can:
- 快速浏览一下开头的句子
- 立即理解这段话的大意
- Decide if they want to read the rest of the paragraph or not
Because each paragraph contains just one idea, users can do all this safe in the knowledge that if they jump to the next paragraph they won't be missing any new concepts.
Front-loading also 适用于网页，以及段落. The opening paragraph on every page should always contain 这一页的结论. This way, site visitors can instantly gain an understanding of what the page is about and decide whether they want to read the page or not.
For a great 前端加载内容的例子随便看看报纸上的文章就知道了. 开头的段落通常是结论 of the article.
4. 使用描述性的小标题
Breaking up text with descriptive sub-headings allows site visitors to easily 看看页面的每个部分都是十大彩票网投平台什么的. The main heading on the page provides a brief overall view of what the page is about, and the opening paragraph gives a brief conclusion of the page. 在这一页里， there are various sub-themes which can be quickly put across with sub-headings.
没有什么硬性规定 副标题的使用频率如何, but you should probably be roughly aiming for one sub-heading every two to four paragraphs. More importantly though, the sub-headings should group on-page content into logical groups, to allow site visitors to easily access the information that they're after.
5. 加粗重要词语
Another way to help users locate information quickly and easily is to bolden important 部分段落用词. When site visitors scan through the screen this text stands out to them, so do make sure the text makes sense out of context.
博尔登两到三个字哪 描述要点 of the paragraph, and not words on which you're placing emphasis. By seeing these boldened words site visitors can instantly gain an understanding of what the paragraph is about and decide whether or not they want to read it.
6. 使用描述性链接文本
和加粗的文字一样 在浏览屏幕的网络用户中脱颖而出，链接文本也是如此. Link text such as ‘click here’ makes no sense whatsoever out of context so is useless to site visitors scanning web pages. 找出目的地 of the link, site visitors have to hunt through the text both before and after the link text.
7. Use lists
列表比长段落更可取，因为它们:
- Allow users to read the information vertically rather than horizontally
- Are easier to scan
- 不那么吓人
- 通常更简洁
8. Left-align text
Left-aligned text is easier to read than justified text, which in turn is easier to 阅读比居中或右对齐的文本.
When reading through justified text the spacing between each word is different so 我们的眼睛必须寻找下一个单词. 这会减慢我们的阅读速度. Right- and centre-aligned paragraphs slow down reading speed even more because each time you finish reading one line your eye has to search for the beginning of the next line.
Conclusion
These guidelines are nothing revolutionary nor are they difficult to implement. Because users tend to 扫描网上的内容 hunting for the information, as opposed to reading word-for-word structure your content to allow the user to easily access the information they are after.